Body Positivity

The term "body positivity" has gotten some extra attention in the past few years. It's a movement that promotes acceptance of all bodies, regardless of size, shape, skin tone, gender, and physical abilities. Body positivity means not comparing oneself to others, but celebrating our differences. Whether it's social media or images we see in the media, perfection is set high regarding how you and your body look. It is well established that unrealistic images of the fit feminine body can lead to body dissatisfaction, body image distortion, various types of eating-disordered behaviors, and mental health issues. These problems have become so common that many women now question this beauty ideal and look for ways to feel positive about their bodies. We collaborated with Sydney fashion photographer Micaela Chutrau and body-positive model Ruchi Page in this Body Celebration campaign inviting you to celebrate your embodied beauty.